Chinese online retailer AliExpress starts selling cars in Russia
Chinese
e-commerce giant Alibaba’s cross-border retail platform AliExpress has launched an online ordering option
for car consumers in Russia by
teaming up with Chinese maker Chery.
Chery, on March 5, opened its flagship
store on the retail platform to sell off-road models under the Tiggo line, along with accessories and spare parts.
After placing an order and making down payment online, Russian consumers can pick up the car at designated offline stores upon the settlement of balance payment.
This new project will address Chinese
auto brands’ difficulties in supplying spare parts due to insufficient overseas channels, said Liu Wei, head of AliExpress in Russia.
A variety of auto spare parts on the platform, as well as the local
logistics centers built together with Cainiao Network, Alibaba’s delivery arm,
will significantly reduce Chinese automaker’s capital investment
in overseas supply chain and improve supply efficiency, Liu added.
A
total of 1.8 million cars
were sold in Russia in 2018, up 12.8 percent year on year, and maintaining positive
growth for 12 consecutive months, according to a survey by the Association of European Businesses (AEB).
Indigenous
Chinese brands
represented by Chery and Lifan are
popular in Russia, as they have been listed among the best-selling
Chinese cars for a long time.
The survey also indicates that 19,000 Chinese cars were sold in Russia
in the first seven months of 2018, a year-on-year increase of 17 percent.
The AliExpress platform saw growing demand for auto products. In last year’s shopping spree, which falls on Nov. 11
every year, auto products in Russian market registered a sales volume that was 20 times more than average.
Among
the lists sold by the platform, car is one of the most popular goods for
consumers in countries and regions
including Spain, France, Poland, the Middle East and South America. The
platform also plans to enrich the available car brands and lines.
Chery
now has nearly 100 offline stores throughout Russia, encompassing its European
part to the Far East region.
In
the future, the automaker will enrich its service lists by offering
distribution, installation and maintenance of auto parts and enabling same-day
delivery for customers.
(Ji Peijuan, People’s Daily, and Bo Chan, huanqiu.com
contributed to the story.)
Chinese
automaker Chery opens its flagship store on AliExpress, Alibaba’s cross-border retail platform, on March 5, 2019.
Chinese online retailer AliExpress starts selling cars in Russia
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