E-commerce boosts sales of agricultural products in SW China
By
Jing Yi from People’s Daily
E-commerce
has driven up sales of agricultural products through deeper infiltration in the
countryside of southwest China’s Guizhou Province in recent years.
Hua
Xi, an agent of China’s online marketplace Taobao, is a witness of the changes
that e-commerce has brought to the countryside of Tongren in Guizhou over the
past 11 years.
After
college graduation in 2008, the 20-year-old of Dong ethnic group opened a shop
on Taobao as a part-time job in Wenzhou, a fertile soil for small businesses.
In
2012, Hua and her husband turned the part-time job into a full-time career and
the business prospered under their efforts.
“I
received hundreds of orders each day, and the sales volume of one underwear
product even stood among the top three of the kind on Taobao,” Hua said,
attributing the achievements to the help of the booming e-commerce.
In
April 2015, Hua left Wenzhou to become an e-commerce entrepreneur under a Rural
Taobao Project in Wanshan town of Tongren, her hometown.
Thanks
to the improvement of supporting policies such as e-commerce policies,
logistics distribution, online payment and credit services, the Tongren site
became Alibaba’s first city-level pilot Rural Taobao Project in the country.
“I’m
obsessed with selling local products to customers in other places and buying
products for farmers via online platforms,” Hua said. Under her efforts, local
goods, including honey, wild kudzu root powder, hand-made rice noodles, and
rice wine were sold to rest of the country.
In
recent years, e-commerce has acted as a pushing hand in Guizhou’s efforts to
sell more local products to places out of the mountains, creating opportunities
for targeted poverty alleviation, Hua said.
In
2018, Hua set up a sales platform to boost sales of Guizhou’s agricultural
products and local goods. The platform has over 110,000 members and 5,000
distributors. She believes that as e-commerce develops, more people would know
about Guizhou’s local goods.
In
the same year, Hua was elected as a deputy to the National People’s Congress
(NPC), becoming the first national legislator from grass-root e-commerce
entrepreneurs.
Hua,
who is also deputy secretary of the Tongren Municipal Committee of the
Communist Youth League, said it’s her responsibility to help young people like
her become rich.
“In
addition to ‘business environment’, the term ‘private economy’ was mentioned
for eight times, and small- and micro-sized enterprises (SMEs) for twelve times
in the government work report 2019,” Hua said, adding that she is most
concerned about private economy in the report.
In
Hua’s view, digital economy will drive common development of the entire
industry chain, and the implementation of the digital countryside strategy will
play an important role in increasing farmers’ incomes.
Photo taken on
March 5, 2019 shows Hua Xi delivers a speech at a panel session of Guizhou Province
to deliberate on the government work report during the second sessions of the 13th National People’s Congress and the 13th National Committee of the
Chinese People’s Political Consultative Conference being held in Beijing.(Photo by CFP)
E-commerce boosts sales of agricultural products in SW China
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