Overseas consumers choose more Chinese goods on AliExpress
40
million manicure products, 30 million makeup sets, 10 million pairs of tights,
10 million pairs of underpants, 8 million lipsticks, and a wig every two
seconds -- China’s fast-moving consumer goods have witnessed soaring sales on
Alibaba’s online global retail platform AliExpress over the last year.
With
continuous exploration and development into overseas markets, more foreign
customers are buying consumer goods from China with a simple click on
AliExpress, suggested a report on the global beauty economy released by
AliExpress on March 12.
Beauty
products were the most popular at the beginning of this year, with an increase
of online orders in key markets including France, the U.S., and the Middle East
exceeding 40 percent, revealed the report.
In
the past half a year, AliExpress has seen the number of online shops selling
beauty products rise by over 35 percent, indicated the report, also showing
that more than 600 official online flagship makeup brand stores have created a
high annual growth of 100 percent, raising the number of products available
online by 50 percent.
Nail
polish, eyelash extensions, and makeup brushes have topped the hot list, while
people in Russia, the U.S. and France have been the most frequent buyers of
cosmetics on AliExpress.
Sales
of beauty kits on AliExpress increased by 300 percent last year, while sales of
skin care products were 10 times higher than that of average sales on the South
Korea market, said the report.
Fashionable
boutique jewelry from China has also been growing in popularity on the
platform, with sales from European and American countries rising more than 35
percent, while sales in Asian countries including Japan, South Korea and
Thailand have increased by over 200 percent.
Original
jewelry designs from China are becoming increasingly trendy according to the
report, indicating that these unique designs have been bought as far away as
Burkina Faso in the west of Africa and New Caledonia in Oceania.
Hair
loss has become a universal problem, according to data from AliExpress, showing
that sales of hair-loss prevention products have increased by 150 percent over
the last year, ranking first among all categories on the platform.
Various
products relating to hair loss prevention including hair regrowth essential
oils, combs, and hairline concealer have also been welcomed in overseas
markets, and that the proportion of male buyers in this sector has been rising
year upon year.
In
2018, the proportion of males buying hair-loss prevention and hair regrowth
products rose by 11 percent compared with the figure in the previous year,
reaching 46 percent, said the report.
Chinese
wigs have become one of the most popular items on AliExpress. Wig sales on the
platform have reached 7 billion yuan a year, with the most famous wig companies
in Xuchang, central China’s Henan Province, seeing a daily sales volume of
40,000 and annual revenue of 1.5 billion yuan (about $223.5 million).
Wig
prices on the platform usually range from $100 to $300, while the most
expensive costs up to $800.
The
report noted that the U.S., the U.K., France, South Africa, the Netherlands,
and Italy had bought the most wigs on the platform. It showed that online sales
of wigs in European countries had risen by over 50 percent, while in 10 African
countries including South Africa, Nigeria, Zambia, Kenya, and Tanzania, the
figure had grown by up to 300 percent.
Source:
People's Daily Online
(On April 11th, the 2017 China International
E-Commerce Expo was held at the Yiwu International Exposition Center. A total
of 1,076 companies were unveiled at the exhibition.
Photo: People’s
Daily Online)
Overseas consumers choose more Chinese goods on AliExpress
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