Women become leading force in China’s tourism consumption market
Source:
People's Daily Online
With an increase in income and purchasing power, women are
gradually becoming the leading force in China’s tourism consumption market.
According to reports released by several Chinese tourism companies, tourism
consumption is popularizing and diversifying, while female tourism consumption
is rapidly developing a new market segment, supporting the emergence of the
"female economy".
Women make more than half of travel bookings
Data indicates that Chinese women are more passionate about
traveling than men.
Airbnb said that more than half of current travel bookings are
made by women, especially when it comes to outbound travel bookings.
The "2019 Female Travel Consumption Habits Report"
released by travel booking portal lvmama.com showed that female users accounted
for 61.3 percent of users who booked travel products on the platform in the
past year, while the proportion of female users aged 25 to 40 accounted for 70
percent of that figure. Women in this age group are more economically
independent and highly skilled with a good level of education,, and already
have experience traveling, which make them the country's leading force in
regards to travel.
Short videos contribute to promoting destinations
Related survey results revealed that social media has a direct
influence on female tourism consumption.
In the past year, short video content featuring short, fast, new
and strange materials has continued to be popular. Social media influencers on
TikTok and travel Vloggers have become important factors influencing the
choices of female consumers. According to the data from lvmama.com, from 2018
to 2019, Sanya, Xiamen, Shanghai, Chongqing, Chengdu, Xi'an, Lijiang, Dali,
Beijing and Hangzhou were the most popular destinations among female travelers.
On February 10, 2019, a mother and her child play in the seaside
of Nanshan District, Sanya City, Hainan Province. (Chen Wenwu/People’s daily
online)
Female travelers care more about food and accommodation
According to the report "Analysis on Female Dining
Behavior" released by Ctrip, women are far more concerned about where they
eat than men.
The data shows that the average cost of a meal for female users
on a trip is 235.3 Chinese yuan, nearly 30 yuan higher than the average of
205.8 yuan among male users. Women are more willing to make restaurant bookings
earlier, on average four days in advance, 2.9 days earlier than their male
counterparts.
Women become leading force in China’s tourism consumption market
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