Contactless dining becomes trendy amidst epidemic prevention
By Liu
Leyi, People’s Daily Overseas Edition
Restaurants,
including some well-known Chinese- and Western-style chain restaurants, , have opened
contactless diners amidst epidemic prevention and control in places such as
Beijing and Shanghai.
As a
solution to reduce contagion risks and retain customers, the service, jointly
rolled out by restaurants and the China Hospitality Association, has
garnered wide attention after its debut.
“Before launching
the contactless service, we found that customers were hesitated
before they entered our restaurant,” said Zhang Yuming, general manager of E’mei
Restaurant, a Sichuan food restaurant in Beijing. Now the QR code placed at the
gate of the restaurant enables customers to pay for and take away food from outside, which reassures them to
place orders, Zhang added.
Meituan Cashier,
a payment system of China's service-focused e-commerce giant Meituan Dianping,
timely upgraded its food ordering service by enabling customers to place orders
on its application and get food without having to enter a dining hall.
The
application encourages restaurants to paste QR
codes outside their dining halls, so customers can
order meals by simply scanning the codes. No human contact is involved in the
process.
As a
matter of fact, self-service machines have been available at a number of fast
food restaurants in China, even before the outbreak of COVID-19.
According
to Burger King senior vice president Zhu Fuqiang, the contactless dining will
be trendy in the future as more restaurants provide such service. In addition,
the service model also caters to the consumption habits of young people.
In the
second half of 2019, popular milk tea brand Heytea set up intelligent cabinets
for customers or couriers to take orders. During COVID-19, the facilities were
adopted for non-contact service and played a role in epidemic prevention and
control.
The
cabinets can be opened by customers through an app on
their smart phones, and are disinfected each hour to ensure food hygiene.
Many of China’s
top 100 restaurants have employed robots to serve the customers for the
latter's demand for clean and safe food.
A
robot named “Peanut” is employed by a hot pot restaurant in Shanghai to deliver
food to diners. After receiving orders, it is able to send food
to the customers skillfully. Besides, the robot, able to show QR codes to the
customers, also serves as a contactless and mobile cashier.
It could
deliver 300 to 450 dishes per day, which is twice to three times the efficiency
of a manual labor, said Chi Xiaomin, the chief public relations
officer of Keenon Robotics Co., Ltd., the developer of the robot.
In
addition, the operation of the robots is closely monitored by an operation and maintenance
team of Keenon Robotics. Once a malfunction occurs, the staff will contact the
restaurant immediately to find the cause of the problem and offer solutions,
Chi introduced.
In the
post-epidemic era, Chinese customers are particularly concerned about health
issues in public places. In this regard, the robotic delivery
service has not only avoided contagion through contact and transmission through
air droplets, but also demonstrated the measures restaurants have taken in
protecting public health, earning customers' trust for the
catering industry, said Li Tong, founder of Keenon Robotics.
Contactless
dining has not only promoted food safety, but also boosted consumer confidence.
Under
regular epidemic prevention and control, customers and restaurants
are together embracing a new dining trend.
A
customer orders food on his mobile phone outside a restaurant in Rugao, a
county-level city in Nantong, east China’s Jiangsu province, Feb.7, 2020. Photo
by Wu Shujian, People’s Daily Online
Contactless dining becomes trendy amidst epidemic prevention
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