First online Canton Fair successfully closes
By
Li Gang, People’s Daily
The 127th
China Import and Export Fair, also known as Canton Fair, which was moved online
for the first time due to the COVID-19 pandemic, came to a successful close on
June 24.
The online
platform of the event maintained smooth operation, during which nearly 26,000 domestic
and foreign enterprises promoted their products online using graphics, videos
and 3D images, according to Xu Bing, spokesperson for the fair and deputy
director general of China Foreign Trade Center.
This
year’s Canton Fair has seen more new products, intelligent products, and
high-tech products with independent intellectual property rights, under self-owned
brands, and with self-marketing strategies, Xu said, adding that the massive
products exhibited online during the event drew the attention of global
purchasers.
The five
major parts of the Internet-based fair, namely exhibitors and exhibits, news and
events, global trade matchmaking, services and support, and cross-border e-commerce
complemented and reinforced each other, offering a commerce feast to global buyers
and exhibitors.
A wide
variety of activities were held during the ten-day online trade fair, including
24 promotion events for purchasers, five online signing ceremonies of trade
contracts, and 64 new product launch events of 58 leading enterprises from 20
trading delegations.
Chinese
e-commerce platforms JD.com, Yeation and Suning.com were invited to hold an
online sourcing briefing event during the fair, which provided a channel for
domestic trade.
The fair
also joined hands with customs authorities to stage a policy information
sharing event to provide professional insights for participants.
The
Canton Fair Product Design and Trade Promotion Center (PDC) organized 13 theme events
via virtual lectures and live streaming shows, and arranged 20 virtual shows
for 33 fashion brands.
In
addition, the Canton Fair also launched an online exhibition hall for the first
time to display products that won the Canton
Fair Design Awards (CF Awards).
The
results of the fair met expectations, noted Xu, adding that amid the ongoing
pandemic, rising risks of global economic recession and severely battered
global trade, the 127th Canton Fair gathered buyers from 217 countries and
regions, with the number of sources of buyers reaching a record high in the
history of the fair.
The
global oriented trade event continued to offer diversified choices for traders
all over the world, and help optimize the layout of international markets, Xu
said.
Many
foreign trade enterprises showed their products, plants and prototype rooms comprehensively
via live-streaming during the fair, which allowed them to reach worldwide clients,
receive inquiries and sourcing requests and gain fruitful results, Xu disclosed.
Calling
the Canton Fair “rain on thirsty land” for enterprises in urgent need of
orders, many exhibitors said the event helped them consolidate ties with old
customers and make acquaintances with new ones, and that they would hold
in-depth negotiations with buyers to strive for more outcomes, according to Xu.
The next
Canton Fair is scheduled for late October this year. How the event will be held
will depend on the situation of the COVID-19 pandemic worldwide and China’s
prevention and control measures then.
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A
salesperson of Qingdao Essin Electrical Appliances Co., Ltd. at Bei’an
street, Jimo district, Qingdao city, east China’s Shandong province, promotes
refrigerators designed for African and other overseas markets via a
live-streaming platform of Canton Fair, June 15. (Photo by Liang Xiaopeng/People’s
Daily Online)

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